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The Thrillist Media Group CEO on e-commerce, what went wrong at Fab, and why he believes his company can be a $1 billion business.

FORTUNE -- With 9 million active readers, Thrillist Media Group will bring in more than $100 million in revenue this year, according to chief executive Ben Lerer. During a recent visit to the Thrillist New York offices, Fortune asked him for his thoughts on the future of commerce.

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